# Buisnessplan

**Anewluv.com monetization plan first 2 years:**

CURRENT LANDSACAPE

The online dating space is currently dominated by three major players: Match Group owners of: Match.com, OkCupid, PlentyOfFish Tinder, Spark Networks owners of Jdate.com, ChristianMingle.com among others. [\[1\]](broken-reference)

Combined these two behemoths have market cap of close to 3 billion dollars and this is ignoring the Jaiyuan group in China which dominates the Chinese market with a market cap of 214 million dollars.

Overall Online dating revenues in the U.S. alone is an over 2-billion-dollar industry and worldwide online dating is expected to grow over 10 billion dollars, up from the current six billion dollars’ today[\[2\]](broken-reference)

18% of all-American adults use online dating applications up from 15% in 2016 (See references) these numbers are expected to rise with the development of more user friendly and social dating applications as the usage rate among 18-24-year-olds continues to skyrocket.

Enough however about the overall industry and the revenues , one of the key facets on why we are pushing this project is due to the fact while these large revenues and wealth is generated by these applications all this wealth and newly generated income is centralized with the aforementioned behemoth companies who basically buy out any new competitors and continue to tighten their grip and homogenize an activity that should be organic and fun and SHOULD have the potential to provide financial as well as social and personal benefit to a larger swath of the potential non-user and user base.

Yes, you could buy stock in these behemoths as you would in any other company but with their large overhead, massive CEO and Upper management pay scales what is the real percentage of revenue that actually flows to the non-institutional owners? Less than 12%. [\[3\]](broken-reference)

We also believe there to be a lack of innovation on this space, with a larger pool of owner/investors who have the ability to provide direct input for ideas and innovations through the DGOD contract proposal system we believe we can also help remedy that problem as well.

How do we propose to solution for this growing problem? Read only Padawan

**-1-year plan after website and mobile launch:**

Plans:

Subscriber: Free user

| Activities                               | Limitations                       |
| ---------------------------------------- | --------------------------------- |
| Look at profiles                         | 10 profiles before video display  |
| Search for profiles                      | 3-5 searches before video display |
| Message other profiles                   | 3 messages per 24 hours max       |
| Read messages from other profiles        | 1 message per 24 hours max        |
| Look at who viewed your profile          | No                                |
| Look at who added you as match           | No                                |
| Look at who is interested in you         | No                                |
| Look at who likes you                    | No                                |
| Use advance search                       | Yes                               |
| Create and save custom searches          | No                                |
| Edit your profile                        | Yes                               |
| View daily Matches                       | Yes                               |
| Receive matches via Email                | Yes                               |
| Disable page advertisement               | No                                |
| Profile is promoted on top of every page | No                                |
| Mutual likes                             | Not implemented                   |

Member: basic paying member

| Activities                               | Limitations                      |
| ---------------------------------------- | -------------------------------- |
| Look at profiles                         | 20 profiles before video display |
| Search for profiles                      | 10 searches before video display |
| Message other profiles                   | Unlimited                        |
| Read messages from other profiles        | Unlimited                        |
| Look at who viewed your profile          | No                               |
| Look at who is interested in you         | No                               |
| Look at who likes you                    | No                               |
| Use advance search                       | Yes                              |
| Create and save custom searches          | Yes                              |
| Edit your profile                        | Yes                              |
| View daily Matches                       | Yes                              |
| Receive matches via Email                | Yes                              |
| Disable page advertisement               | No                               |
| Profile is promoted on top of every page | No                               |
|                                          |                                  |

Gold Member: +$2.99 paid per month from base cost (TBA)

| Activities                               | Limitations   |
| ---------------------------------------- | ------------- |
| Look at profiles                         | No video adds |
| Search for profiles                      | No video adds |
| Message other profiles                   | Unlimited     |
| Read messages from other profiles        | Unlimited     |
| Look at who viewed your profile          | yes           |
| Look at who is interested in you         | no            |
| Look at who likes (match) you            | no            |
| Use advance search                       | Yes           |
| Create and save custom searches          | Yes           |
| Edit your profile                        | Yes           |
| View daily Matches                       | Yes           |
| Receive matches via Email                | Yes           |
| Disable page advertisement               | Yes           |
| Profile is promoted on top of every page | No            |
|                                          |               |

Platinum Members: $9.99 paid per month added to base cost

| Activities                               | Unlimited     |
| ---------------------------------------- | ------------- |
| Look at profiles                         | No video adds |
| Search for profiles                      | No video adds |
| Message other profiles                   | Unlimited     |
| Read messages from other profiles        | Unlimited     |
| Look at who viewed your profile          | yes           |
| Look at who added you as match           | yes           |
| Look at who is interested in you         | yes           |
| Look at who likes you                    | yes           |
| Use advance search                       | Yes           |
| Create and save custom searches          | Yes           |
| Edit your profile                        | Yes           |
| View daily Matches                       | Yes           |
| Receive matches via Email                | Yes           |
| Disable page advertisement               | Yes           |
| Profile is promoted on top of every page | Yes           |
|                                          |               |

Pricing and modification details (Basic Membership plan), premium memberships are added on top of the basic membership level and not prorated per subscription duration:

| Subscription | Anewluv        | Match.com | Tinder | Bumble | POF      | eHarmony |   |
| ------------ | -------------- | --------- | ------ | ------ | -------- | -------- | - |
| 1 week -     | $5.99 per week |           |        |        |          |          |   |
| 1-month plan | $16.99x1       | $29.99x1  | $30x1  | $30x1  | $10.00x1 | $60x1    |   |
| 3-month plan | $11.99x3       |           |        |        | $6.99x3  |          |   |
| 6-month plan | $9.99x6        |           |        |        | None     |          |   |
| 1-year plan  | $6.99x12       |           |        |        | $5.99x12 |          |   |

Earnings estimations per 100k users:

100k daily users - 75% free subscribers, 20% members, 4% gold members, 1% platinum members

**Click Add revenue:**

smallseotools.com/AdSense-calculator/

Assumptions:

-a single user will look at 15 pages on average per visit, 2 adds will be on each page at the minimum so that is 30 imprecisions of click adds per user visit.

-estimated add impression for 100k users = 3 million impression per day

Using the calculator with a .02 click through rate (ctr), and $.20 earned per click

Total revenue

Daily $120.0 600

Monthly $3600.0 18000

Yearly $43200.0 216000

**Video Add revenue:**

95% of users will see video adds

Subscribers – 70k users will see an average of 3 videos a session.

Members - 20k users will see an average of 1 video a session

YouTube adds pays .40 cents per video add

Revenue: 230k video add views = $92 per day

Yearly - $

**Subscription Revenue:**

Assuming 3-month plan on average

Members – 20k members - (143.99 per year) $

Gold members – 4k members – (179.76 per year) - $

Platinum Members 1k members – ($263 per year) - $263,000

Total yearly income from 100k daily users

Add revenue - $

Subscription Revenue -

**Year 3 + add revenue from Token and asset sales**

Assuming 30 percent of users spend $20 a year on tokens.

2020 – 0

2021- 0

2022-

2023-

2024-

**Company Spend :**

2020+

Payroll - $350k first year + 300k added each year

Infrastructure spend - $60k per year + 60k added each year

Adverting spend – 300k first year + 200k add in 2021. 500k subseqent years

Year three venture capital investment fund repaid in full plus profit sharing.

Founder and permanent VC investment payouts starting year three at 25 percent of company revenue paid via share ownership.

Misc. expenses added at 1 million a year for innovation fund added at year 4.

2020- $771,000

2021 -1,300,200

2022 –1,860,200

2023 –2,720,200

2024-

**Long term plan 2 -3**

\*\*Mantra – Every action has a potential cost (pay walls)

-Users will be assigned Anewluv Tokens which can be used to perform various activities monthly, Tokens can be purchased and used to buy activities as listed below.

-the goal is to tie these coins in with a cryptocurrency system where users can earn coins from other users on the site or by buying and selling gifts, flowers, toys and other objects TBD.

-This cryptographic token will be stored in a DAO on the Ethereum network and subscribes users will earn coins monthly based on their subscription. Users can also upgrade their subscription using coins possibly as use it as currency on the website or application.

Cost per token is projected to be around $ 1

| Flowers                                  | 5 tokens                                                                          |
| ---------------------------------------- | --------------------------------------------------------------------------------- |
| Gift bundles                             | 10 tokens                                                                         |
| Anewluv Token bundles                    | Consists of a bundle of 10 tokens                                                 |
| Toys                                     | 5 tokens                                                                          |
| Pets                                     | Dog – 20 tokens for example                                                       |
| Boosts                                   | Boost from Gold to say Platinum for 24 hours is an example of a boost – 30 tokens |
| 1-month Membership                       | 100 Tokens                                                                        |
| Advertisement removal Boost for 24 hours | 15 Tokens                                                                         |

As you can see the token system adds endless capabilities for monetization, we would also look into providing early seed investors with a percentage of tokens they can possibly trade on the open markets or within the app for additional capital recapture.

-Allow cross pollination with cryptocurrency users, traders ….

-users earn tokens from using the application in a POA format proof of Activity Paid users earn a number of tokens a month. \*\*\*

-Create an internal affiliate marketing system to replace AdSense advertisements with our own internal advertisements which can be highly targeted based on demographics and boost our advertisements revenue by x10 or higher since we can use our own marketing arm to source affiliates and charge them for campaigns.

-Upgrade to site Infrastructure, creating multiple hosted Api locations to improve global performance

-Mobile and Desktop upgrade and Integrations for the aforementioned activities and micro transactions.

Year 3- 5

-Expansion into different and newer markets, Asian, European, African specific and market tailored applications using customized back ends for each application. We could take into account various cultural and regional differences and search paraments i.e. tribal affiliations for example to tailor a unique dating experience in these markets.

-Possible acquisitions of smaller applications in the markets we target

-Grow our development team with additional programmers and marketing as well as in-house SEO and advertising team.

-Create deals with social media influencers to promote our product and grow our reach.

Data Monetization Background:

User information (data) is a goldmine in this day and era. And it will only continue to grow as the digital era continues. Companies are willing to pay millions of dollars for a deep analytical understanding that unveils insight into users. This insight into users may later convert into millions of dollars for business both online and offline. Analyzing the user experience of quality data creates opportunities for companies to develop or either improve upon products and services. Entrepreneurs and investors can capitalize on this obsession with data.

When we talk of data monetization our brand is in the process of collecting, processing and moving user information to a data collector. Advertisers, research institutes, marketers, brands and telecom companies which are most prevalent data collectors. The more data collectors you have in mass, equals a higher percentage user’s data to monetize. The affect will be more revenue and profit.

Our Process:

We will hire intermediaries to handle data collection through our API's and SDK's which will include many data collectors. This once again equals to revenue and profits with an ever-growing user base. Continued user base growth equals an exponential return on investment. The data can then be sold to those aforementioned Advertisers, research institutes, marketers, brands and telecom companies which are most prevalent data collectors.

How we will begin to Monetize our Data:

Data monetization works with non-personal data. Data collectors buy non personal data in abundance which these companies run in depth analysis for their specific markets. Membership sites with a considerable amount of daily active users can monetize their data at competitive rates. As the Anewluv user base organically continues to grow monetizing data will reach a threshold that will eclipse in app and site ads.

Conclusion:

Data monetization is revenue that is both scalable and sustainable. This revenue will only continue to grow for months and years to come. Monetization of data doesn't lose value month to month, year to year.

Anewluv Data Monetization Case Study:

Let’s say the Anewluv app and website have 3,000,000 monthly active users in a month. That's 3,000,000 monthly active user revenue for that particular month. Now the next month we add 300,000 new monthly active users which will add additionally to the previous month equaling 3,300,000 monthly active users. Now we have 3,300,000 monthly active user revenue. Now that is compound interest.

1. [http://www.nasdaq.com/article/of-love-and-money-the-rise-of-the-online-dating-industry-cm579616](http://www.nasdaq.com/article/of-love-and-money-the-rise-of-the-online-dating-industry-cm579616) [↑](broken-reference)
2. [http://www.pewresearch.org/fact-tank/2016/02/29/5-facts-about-online-dating/](http://www.pewresearch.org/fact-tank/2016/02/29/5-facts-about-online-dating/) [↑](broken-reference)
3. [https://ycharts.com/companies/MTCH/profit\_margin](https://ycharts.com/companies/MTCH/profit_margin) [↑](broken-reference)
